Customers have always been the kings and that is why businesses all across the industry always to try out new ways to entice them.
Research suggests that millennials are turned off by advertisements that try hard. And as they are the ones that constitute major part of the market, what they desire is of crucial significance.
The millennials look out for the things that are not common and they don’t fit in the box.
Here in comes the need of the promotional USB drives that never fail to appeal to the millennial. There is more than one reason for the unabashed popularity of these devices.
Let’s take a look at these.
Customer Interaction Generation – The power of customer interaction is something so powerful that you should never ignore it. Just through a simple conversation with one of the customers you can gain their business for a lifetime and the investment in promotional USB drives helps in boosting customer reaction. Distributing them at exhibitions, trade shows and at your cash counter is a way to attract more customers to your stand or store and encourage them to learn more about your brand.
Usefulness – The USB memory drives can hold a huge amount of data. And people find them extremely useful. The USB drives are not just growing in popularity but also in the storage capacity of the data which makes them all the more lucrative. Quite often there are products that may not be relevant to every demographic. But for anyone who uses the computer, a USB drive is useful. These drives also help in transferring data. As they are used massively, your brand always remains in front of the eyes of the recipients enabling your brand to be solidified further.
Practicality and Convenience – If you want your customers to keep the promotional item that you provide then ensure that it is relevant to them. With the USB drive you have done that precisely. These days, digital has become the term that everyone swears by. If you gift something that is useful, people will think twice prior to throwing this away, which is a huge advantage for a promotional item. Moreover, as these drives are small and can be easily slipped into pocket or purse and carried anywhere and everywhere, you can well imagine the exposure that your brand achieves through these.
Affordability – Marketing the business can be quite expensive. The cost still adds up through digital space, radio, TV and prints. You will be surprised to find the massive exposure that the promotional products are going to provide for your brand. This is a pocket-friendly way to get the maximum bang for the bucks. But the effect is pretty high as many will pass on the product to several others. This decreases the cost of per product sold as compared with the exposure that is obtained.
Sales Drive – As said earlier, the millennial cannot be attracted towards the conventional pitch. Nevertheless, they also like bargaining. So if you hand out promotional USB sticks loaded with the digital coupons at expos and trade shows, it is a great way to generate the drive sales and generate leads. Take into account a fun twist by implementing a prize distribution in which you load promotional USB drive with instruction regarding how to claim the prize.
Customer Loyalty Build-up – The customer loyalty is perhaps the greatest intangible perk that all brands crave for. While great service and quality products are crucial to build up the customer loyalty, the valuable promotional product like the USB drives happens to show that they care. The quality promotional USBs are a great way to let the customers know that they are valued.
Now that you know about the perks of the promotional USB you should incorporate these intelligent devices in your marketing mix and help your business achieve its full potential by enabling more conversions.
Author Bio: –
Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.
