According to experts, video marketing is one of the most important developments in the digital marketing world. The truth of the matter is that this strategy is not going anywhere soon. Video is not one of those up and coming content marketing trends. It has now become an integral part of the marketing plans for your company.
In other words, video marketing walked vial the door of content marketing, took off its shoes, and got comfortable. The video marketing strategy is going nowhere and it is upon the users to appreciate. You cannot compete favorably in the online world without video marketing.
Placing a video of your landing page can increase your conversions by approximately 80%. Besides, close to 92% of the mobile video consumers share the content with other people. It tells you that this tool is powerful in engaging and reaching your target audience.
This article puts forward 8 tips that will help you take your video marketing to the next level. Using each of them will enhance you online visibility. It will help you attract more customers and increase your conversion rate and number of leads.
Create a Posting Schedule
Viewers want to see regular updates of content. Therefore, think of the videos as campaigns and not just posting them at random. Think about the stories that you can tell and then break them into several parts. It is recommended to post a new update every week.
After establishing the content to put in your videos, you need to come up with a publishing schedule. Establish and maintain a consistent video posting schedule. It will encourage your audience to keep coming back for more videos.
Besides, you need to space out your videos over time. You can use them to lead your viewers to an exciting announcement or big product launch.
Continue implementing new campaigns as per your posting schedule. It is the best way to engage your target audience with video content. It will help you to establish your brand as a leader in the industry. Therefore, stick to posting helpful video content consistently.
Include Demos and Tutorials
Would you like to explain to your audience how your product works? Video marketing allows you to create content which demonstrates how to use your products.
If viewers have questions about your products and services, they will view the video before making a purchase. For instance, if you wish to purchase a new hiking backpack, you can go online to check out video demos and product reviews from the most popular brands.
It allows you to compare the features of various products and then choose the best. Demos and tutorials will ease the concern of customers.
It will help customer to feel confident when making a decision to purchase your product or service. Therefore, the video marketing strategy will convert most of your visitors into satisfied clients.
Tell Stories
So many people out there love good stories. The story should reel the listeners in and keep them on the edge of their chair.
The best way to improve viewer engagement is incorporating stories in the video. Instead of just introducing your company, mission, and products, use for the best ways to use videos to tell stories. What is the impact of your company to clients? Do you make any difference in the community? Develop your story and then use video content to share it with your target audience.
Show Your Personality
Video marketing is an excellent opportunity of showcasing the culture of your company. No one wants to watch boring videos. Therefore, you need engaging videos that are full of your brand personality.
Think about the attributes that set your business apart from the competition. Be keen to highlight this in your videos. There is no need to waste your time by creating videos that don’t do any justice you your brand.
Include Customer Generated Content
People would like to see themselves in videos and you can give them this opportunity. Encourage them to create videos as they use your products and services. Allow them to post the videos on your website and social media profiles.
When customer see themselves in your videos, they are likely to share the content with their family and friends. The brand will gain exposure as people continue to share your videos. Besides, viewers will trust your brand more when they watch videos from previous customers.
Remember the Calls to Action
All your videos should always have a call to action. If you want someone to follow you on social media or visit your website, tell him. It is wise to instruct the viewer to take the desired action.
The other trick is to put text that link to your website in the video. It will encourage your viewers to check your website out for additional information.
Customers can enjoy your video but if they don’t know what to do, you will be pouring your money and tine to the drain. Video marketing becomes valuable when you include a call-to-action. It will spark some conversations that would never take place in the first place.
Use SEO Content to Optimize Your Videos
The Google search engine indexes YouTube videos. Therefore, when a person searches a particular phrase or your brand, you can show up several times in one search.
Including keywords in your video description can help you to optimize your video marketing content. You can also add shortened links that have call to action to encourage viewers to visit your landing page and website with a special offer.
You can also take advantage of the tagging feature of YouTube. It determines how relevant your videos are and then groups similar videos together. It helps your video to appear as a ‘related video’ as viewers watch similar content.
Evaluate Success
You have to understand and evaluate the effectiveness of your video marketing strategy. Most video hosting sites have analytics that give you an idea of how your videos are performing.
These analytics will help you analyze metrics like the number of times people play your video. It will also display the percentage of visitors that click on the play button.
You can also integrate your videos on your website and use Google Analytics to monitor the results. You will get the same level of insights for your video marketing like any other content on your website.
Conclusion
Video marketing has gained tremendous momentum in the digital marketing world. There are no hopes that the trend will be changing.
Internet marketing is highly competitive and the only secret to success is using the video marketing strategy. Make sure you implement video marketing in the right way if you want to stand out from the competition.
