If you want to get the attention of people from all over the world to listen to your music and drop by your site, the key is utilizing your SEO well. Your goal is to become the first result when people search for anything about you as an artist, including your music and your name. To manage your SEO well enough, here is a list of things that will help you boost your marketing strategy.
Choosing Your Keywords
For people to find your website, you must select keywords that are related to your site or music. You can do this by selecting your “top 5” keywords. It can be your name or the name of your band, music style, or your location. If you are a cover band based in Idaho that specializes in 80s hits, you can include words like “live, wedding, cover band, Idaho, and 80s” in your keyword list.
Keyword research also helps you when it comes to SEO works. You can do your keyword research by using the Adwords Keyword Planner.
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Step 1. Gain access to the Google Keyword tool.
Step 2. Choosing seed keywords.
Step 3. Sifting through and finding your keywords.
To build your list of keywords, you must also be aware of what people are frequently looking for. Some of these are the following:
- Tabs and lyrics
- Songs and albums
- Tour dates and tickets
- Official merchandise
- Discography and wiki page
- Download links
Building Your Content
After finalizing your keyword list, scatter them throughout the different pages on your website. You can put in the headers, bio, and buttons. You must prioritize this instead of trying hard to include your page in the search engines. Google can detect whether you are working hard to cover all the keywords on a single page. If they recognize this, they can penalize you by removing your site from their database. This occurs commonly, so you should watch out and make sure that you are using your keywords correctly.
Creating a Domain Name
When it comes to deciding what your domain name is going to be, take a look at your keyword list again. It is helpful that you create a domain name that contains a few of your keywords, if not all. Doing will make your domain name stand out in search results. Google writes your domain name in bold if your website matches the keywords.
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Building Links
Another way to rank your site higher on the search results is to have trustworthy backlinks. Google can also detect if the links are spammy so make sure to get trusted sites. If several sites link back to your website, the better it is for your site traffic. If you want to check the sites that link to yours, you can type link:www.[yoursite].com on Google’s search engines.
One way to get more links is by producing content that others may find relatable and helpful. You can also add links to sites of musicians you have collaborated with, are friends with, or like. If you have a good relationship with them, you can politely ask them to do the same.
Using Your Social Media Accounts
Google also favors content that is frequently updated. You can find these on social media platforms such as Facebook, Twitter, Instagram, and many others. If you continuously post quality content, you can put links to your website. If you are restricted by the character count, you must know that Google also considers shortened URLs, such as http://bit.ly.
Promoting on YouTube
Another mistake when it comes to online promotions is the neglect of YouTube as an effective platform. You can improve your search ranking by posting videos on the site that are connected to the keywords. You can use these keywords as titles whenever you upload new content. Since YouTube is also managed by Google, your videos will quickly show up in the searches along with the websites. Remember to put your website link on the video’s description. You can also put your keywords as the video’s tags.
Checking the Effectivity and Adjusting Accordingly
If you want to check your keywords’ effectivity, you can visit your site’s traffic report. This way, you can check which words people are using to find your website. If you find a popular one that is not currently on your list, you can add them too. Another way is typing your keywords onto google.com and finding the place of your site in the listing. Based on the results, it is up to you whether you want to change your keywords. However, google only updates every once in a while so the changes in your site may not be reflected immediately.
Improving your SEO can provide you with appropriate exposure and publicity. It can also help you reach more audience and help in building your fanbase. Most of the time, it can even get you more revenue by getting you booked for gigs quickly.
